Hi, I'm Mehak Bhalejwala. Senior marketing leader with 12+ years of experience across strategy, positioning, go-to-market and growth, working with international B2B, SaaS, healthcare and e-commerce businesses.
Why Me
I'm a hands-on marketing leader who can move between strategy and execution.
I've worked across marketing strategy, positioning, demand generation, paid media, content, GTM and team leadership across India and European markets.
Experience
A decade of hands-on positioning and admissions marketing leadership in education came first, before I moved into dedicated digital and growth marketing roles.
Craft My Brand (A Repalogic Company) · Remote, European client roster
Own marketing strategy, growth and client delivery across India and European markets, working directly with leadership and coordinating multidisciplinary teams.
repalogic GmbH · Germany (Remote)
Four schools · India
Capabilities
International Experience
I've worked with teams, clients and businesses across different markets, adapting marketing strategy to different audiences, cultures and business environments.
Where it started — a decade leading positioning and admissions marketing across three schools, before "digital marketing" was a job title there.
Germany and a European client roster — working inside cross-border teams and adapting strategy to a different business culture.
Remote-first and comfortable across time zones, with clients and teams built entirely from a distance.
Languages
I don't speak German. Working with a Germany-based team since 2023 taught me a handful of words that actually stuck, Feierabend, the difference between Sie and du, enough to be culturally aware, not enough to run a meeting in it.
How I Lead Marketing
Understand the business, product, audience and commercial objective.
Define positioning, messaging, priorities and channel strategy.
Translate strategy into campaigns, content, acquisition and GTM.
Lead internal specialists, external partners and cross-functional stakeholders.
Use performance data to make decisions, improve efficiency and drive growth.
How I Approach Marketing
Business • Product • Audience • Market
Positioning • Objectives • Strategy
Campaigns • Content • Marketing Systems
Channels • Markets • Teams
Performance • Leads • Business Impact
Test • Learn • Optimize
Much of my client work is covered by confidentiality agreements, so I can't publicly display every campaign or result. I've instead highlighted the scope of my experience, responsibilities and measurable impact. Selected work can be discussed privately.
Not Just What I Do. What I've Done.
1.5+ years, one flagship client
Scope has only grown since day one, never shrunk.
3 in-house + 10–20 freelancers
Built and now direct the full delivery bench.
Client work shapes the product
Real marketing problems feed into an in-house SaaS CMS roadmap.
~10 years in positioning
Advised new launches and decades-old institutions alike, before "digital marketing" was a job title.
End-to-end client ownership
First call through pricing, scope, and renewal, across India and Europe.
Impact
Most of my client work is covered by NDAs, so brand names stay out of it — but the scope and the results are exactly what happened.
Managed €10K+/month in paid media and campaigns generating 200+ leads/month.
Coordinated 3 in-house specialists and 10–20 freelancers across marketing delivery.
Worked with European clients and Germany-based teams across cross-border projects.
Translated business objectives into positioning, campaigns and go-to-market initiatives.
Also Delivered Performance Marketing, Social & Website Work For
Tools I Work With
Campaign execution and measurement.
Publishing, email, and client-facing platforms.
Keeping cross-border teams and sprints on track.
Used for the boring parts, so strategy gets more attention.
How I Actually Think About This
One sentence, or it's not a strategy yet.
One message, reshaped for every channel.
Positioning first. Content volume later.
No reporting, no strategy.
Where I Actually Stand
Here's what I build instead.
Every entry point is a secret right now. Ask me why, and I'll show you what's actually behind each one.
Ask Me WhyAlso Findable On
Why Hire Me
I run the full loop — strategy, execution, reporting — not just one slice of a funnel.
€10K+/month in paid media, 200+ leads/month, 2M+ campaign reach — real numbers from real accounts.
12+ years operating across India and Europe, comfortable with distributed, multi-timezone work.
I direct a delivery bench of 3 in-house specialists and 10–20 freelancers, not just my own output.
AI and automation folded into daily workflow — used to move faster, not just talked about.
No ramp-up on what marketing leadership looks like — I've already been doing the job.
Let's Talk
Available for opportunities in India, Europe & international/remote markets.
